Startup Funding: What It Is and How to Get Capital for a Business

Startup funding, also known as startup capital, is the financial resources that entrepreneurs use to launch a new business. This capital can come from various sources and is used to cover expenses such as hiring employees, renting space, buying inventory, and other operating costs that help a business get off the ground.


If you have sufficient personal savings, you may choose to self-fund or bootstrap your startup. Self-funding involves using your own money, including your retirement savings through a vehicle like a Rollovers as Business Startups (ROBS) plan, to finance your business. This approach allows you to retain full control of your company and avoid paying interest. However, the downside is the risk of losing your savings if your business fails.


Another source of startup funding is investors, such as angel investors and venture capital firms. These individuals or firms provide funding to startups with high growth potential. Unlike self-funding, investors typically require partial ownership of the company in exchange for their capital. Some investors may also take an active role in the decision-making process, while others may adopt a more hands-off approach.


Startup business loans are another option for funding a new business. Traditional lenders like banks usually lend to established companies with strong financials. However, as a startup, you may need to explore alternative sources such as online lenders. Small-business loans allow you to retain full ownership of your startup, but you will have to start repaying the loan along with the interest immediately.

Types of startup business funding

Securing startup funding can be challenging, especially if you’re looking for traditional financing. While some banks fund startups, they often have strict requirements and may ask for collateral equal to the loan amount. However, there are other options available outside of traditional lenders. Here are some more specific types of funding for startups:

  1. SBA Microloan

The U.S. Small Business Administration (SBA) offers loan programs tailored to startups, such as the SBA microloan program. This program provides up to $50,000 for working capital, inventory, supplies, furniture, fixtures, machinery, or equipment.

  1. Microlenders

Private and nonprofit lenders also offer microloans to startups that may not qualify for standard business loans. These lenders often support minority or underserved small businesses. Microloans typically come with favorable terms and making payments on time can help you build your credit and access more financing in the future.

  1. Friends and family

If traditional lenders are not an option, you may consider seeking funding from friends and family. While these loans may come with little or no interest, it’s important to consider the potential impact on personal relationships. Putting the terms in writing can help set clear expectations and ensure everyone understands the risks involved.

  1. Personal business loans

Those with strong personal finances can opt for personal business loans. Although loan amounts may be smaller and terms shorter than traditional business loans, personal business loans are often funded quickly after approval and may offer lower interest rates depending on your credit score. However, ensure that your lender allows the use of personal loans for business purposes.

  1. Venture capital

Venture capitalists typically invest in high-growth companies but bear a significant amount of risk. These investors expect a return on their investment through the company’s success, typically aiming for the company to go public, be acquired, or generate significant profits. Venture capitalists often require a seat on the board of directors and may seek even more ownership in the company.

  1. Small-business grants

Startup business grants provide free money for your startup if you can secure one. Competition for grants is high, but if you fall into a niche group, such as being a female, veteran, or minority business owner, you may have better luck finding a grant for your startup.

  1. Crowdfunding

Crowdfunding allows entrepreneurs to raise money for their businesses through online campaigns. Incentives can be offered to donors, such as free products or special perks, but the campaign can be designed to fit your specific needs and budget.

  1. Credit cards

Business credit cards can provide temporary startup funding when used responsibly. Offering short-term financing for key purchases, 0% introductory APR credit cards can be especially useful. However, it’s crucial to have a plan to pay off the balance before the introductory offer expires and a variable APR sets in.

  1. Online lenders

Online lenders, often non-bank or alternative lenders, can be a viable option, especially if you require fast funding. These lenders typically require less paperwork and collateral and may consider lower credit scores. Keep in mind that they often offer higher interest rates and more fees compared to traditional lenders.

How to fund a startup

To fund your startup, follow these five steps:

  1. Identify how much funding you need: Calculate the amount of money you need to finance your business before applying for loans or seeking investors.
  2. Write a business plan: Many lenders and investors require a detailed business plan that outlines your business model, funding needs, and plans for profitability.
  3. Compile key documents: Gather important documents such as tax returns, bank statements, business financial statements, and any legal documents related to your business.
  4. Decide on the type of funding: Research and understand the different types of funding options available to determine which one is the best fit for your business.
  5. Make a repayment plan: Before accepting any funding, develop a plan for how you will repay the borrowed money. Use business loan calculators or credit card payoff calculators to estimate your payments and ensure they fit within your budget.

Frequently asked questions

How do startups get funding?

Startups can obtain funding through various sources, including business loans, personal savings, friends and family, venture capital, and startup grants.

What is the best type of funding for a startup?

The best type of startup funding depends on the type of business and the owner’s financial situation. If personal or family funding is not available and a traditional bank loan is not an option, online lenders can be a quick alternative.

How much do you need to fund a startup?

The amount of funding required for a startup depends on the type of business. For example, a restaurant may require a significant amount of capital for inventory, equipment, and rental space, while an online consulting business may have lower startup costs.

In conclusion, startup funding is crucial for launching and growing a new business. Entrepreneurs have various options, including self-funding, investors, loans, grants, venture capital, crowdfunding, credit cards, and online lenders. Each funding option comes with its own advantages and considerations. By understanding the available options and following a strategic approach, entrepreneurs can secure the necessary capital to bring their business ideas to life.

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